OMEGA x James Bond: A New Chapter
For more than three decades, OMEGA and James Bond have shared one of the most recognisable partnerships in luxury watchmaking. From GoldenEye in 1995 to No Time To Die, the Seamaster has become inseparable from the world of 007.
Now, OMEGA introduces a fresh chapter with the new Seamaster Diver 300M Chronograph 007 First Light, created alongside the upcoming video game 007 First Light. It marks the first time the Bond universe and OMEGA collaborate directly within gaming — a move that brings the franchise closer to a younger, digital generation of enthusiasts.
The game presents Bond as a young recruit earning his legendary 007 status, while the watch reflects the same modern and adventurous spirit.
The 44mm stainless steel chronograph combines the sporty DNA of the Seamaster collection with subtle cinematic details. A polished black ceramic bezel, laser-engraved wave dial and touches of bronze gold create a more tactical and contemporary aesthetic, while the signature red “Seamaster” text adds a discreet pop of colour.
OMEGA also introduces a new NATO strap inspired by the tones seen in No Time To Die, redesigned with exclusive engravings linked to the game. Additional straps inspired by in-game designs will also become available, further connecting the physical watch with the digital Bond universe.
Inside beats the OMEGA Co-Axial Master Chronometer Calibre 9900, certified by METAS for precision, magnetic resistance and reliability — qualities perfectly aligned with the Seamaster’s reputation as one of the world’s leading luxury sports watches.
Beyond the watch itself, this launch highlights how luxury brands are increasingly embracing gaming, streaming and digital culture as new ways to connect with future generations of collectors.
Few collaborations in watchmaking have had the longevity or impact of James Bond and OMEGA. More than 30 years later, the Seamaster remains a cornerstone of the brand’s identity — elegant, sporty and unmistakably linked to the spirit of adventure.
